Close the gap between
strategy and results

Every strategy, every transformation, every push for pace comes down to the same thing: how your managers actually operate, day to day.

Taking ownership. Making decisions. Driving change.

Rekindle builds those behaviors – at scale, through daily practice.

Behaviors tied to business results

Builds habits through daily on-the-job application

10 minutes a day, 12 months, 7 capabilities

THE PROBLEM

The hard part starts after the strategy is set

Companies spend millions and months to launch new operating models.

The strategy is well thought out. Incentives aligned. The townhalls, the cascades, the communication – done.

Then Monday morning arrives and people work the same way they always have

Busy fighting fires and falling back on old habits.

The plans and rollouts matter – they signal clarity and commitment.

But they don’t build the behaviors.

Behaviors are only built through
daily practice — or they aren’t built at all

THE STAKES

Whatever your business is driving, it hinges on what your managers do – or don’t do – every day.

Moving faster

Your competitors are compressing decision cycles. The board wants pace and the plans enable it.

But pace is set by whether a manager three levels down decides today or escalates and waits.

Transforming

New operating model, AI adoption, restructuring, a new leadership framework – the design work gets done.

Whether it sticks depends on thousands of managers working differently when no one is watching.

Operating with a playbook that’s constantly changing

The environment shifts faster than any plan— there’s no single answer to prescribe from the top.

The work needs to be redesigned workflow by workflow, by managers who take initiative and drive it.

THE CAPABILITIES

Rekindle builds the behaviors underneath execution

Seven capabilities where execution most often breaks down — built at the behavior level, through ten minutes of daily practice, on the job.

Decision-Making & Strategic Thinking

Making timely calls with imperfect information, connecting daily work with business goals.

Ownership & Initiative

Seeing what needs doing and doing it, without waiting for direction.

Experimentation & Informed Risk-Taking

Trying new ways of working, changing course on evidence, moving before you’re certain.

Resilience & Adaptability

Staying effective through pressure, ambiguity, and constant change.

Execution & Prioritization

Focusing on what moves the business, delegating, protecting time for what matters.

Influence & Cross-Team Collaboration

Shaping outcomes across teams, communicating with authority, managing up and across.

Leading & Coaching Teams

Building people who take ownership instead of fixing everything yourself.

Under these seven sit 26 specific, observable behaviors like raising problems early with proposed solutions, holding teams accountable, and keeping stakeholders updated without being chased.

And they’re built the only way behaviors are ever built: through daily practice in the flow of real work, over time.

Already have a framework?

Most of our clients do – a leadership standard, a competency model, language of your own. It stays at the center. Rekindle builds the behaviors underneath it, through daily practice.

THE PROOF

Measured like the business investment it is

Observed shifts in how 370+ managers operate — behavior data, not satisfaction scores. If behavior isn’t observed, we don’t claim it. Deployed inside global companies across technology, consumer goods, and energy.

98%

Decision-Making

shifted from delaying decisions to making timely calls

77%

Taking Ownership

shifted from waiting for direction, to taking charge and driving results

75%

Coaching vs. Fixing

shifted from solving problems themselves to coaching teams

88%

Resilience

shifted from replaying setbacks to recovering quickly and re-engaging

87%

Influence in Meetings

shifted from holding back to actively shaping discussion outcomes

60%

Experimenting

shifted from protecting status quo to proactively improving how work gets done

74%

Upward Communication

shifted from staying silent to raising issues with business context and workarounds

85%

Business Alignment

shifted from being reactive to actively prioritizing business goals

THE MECHANISM

How Rekindle Works

01

Daily practice.
Ten minutes a day

Each day, one specific insight, a reflection on it, and a specific action to take in their real work. The next day, the next one.

That loop – insight, reflection, action, feedback – is what builds the behavior. 

02

Twelve months, by design

The twelve-month arc separates lasting behavior change from one-off workshops or motivation that fizzles out.

68% of managers are still actively practicing after Month 12. Self-paced alternatives typically hold 10–15%.

03

Measurement you can
take to the CFO

Engagement tracked continuously.

Behavior change assessed at month six and beyond.

You’ll know what shifted, where, and whether it held.

THE FOUNDER

Built by an operator, not a theorist

Neeta Murthy, Rekindle’s founder, spent nearly two decades at SLB. From field engineer on a rig site to leading a $500M P&L — watching the same truth play out at every level: businesses don’t move at the speed of their strategies. 

They move at the speed of their managers’ daily behaviors.

Rekindle exists because that layer is absolutely critical. We’ve spent seven years helping managers build new behaviors, with the engagement and measurement data to show for it.

Build the behaviors that drive execution

Let’s look at where decisions stall, where ownership thins out, and what it would take to measurably change that.